Post-production11Sound and music are everywhere now: in mobile phones, on the web, TV, radio, in shops, at interactive machines… have you asked yourself the question “what is my brand’s sound?” Your brand’s sound could be simply musical, or coupled with a voice or sound effects! It is the quickest emotional link between a brand and its consumers.
Sound is powerful. It affects our mood, and can change perceptions. It can be poignant, dramatic or comic. Sound offers a palette of infinite possibilities which makes it a very efficient marketing tool. Your own recognisable sound can help consumers easily remember your brand. Likewise, in a TV commercial the choice of music can influence product positioning and underline the message of your campaign. It is an important part of sound post-production!